Marketing and Advertising Compliance -
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In the current financial services environment, your advertising and marketing efforts must be more effective than ever before. But, there are standards to observe, especially when it comes to UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). There’s been a seismic shift in regulatory enforcement, and advertising and marketing practices that were acceptable in years past are now problematic. In the rush to attract new business and keep the clients you have, compliance requirements can easily be missed or ignored. This comprehensive three-part webinar series covers the current landscape of marketing and advertising compliance requirements. We’ll provide many examples of how the rules apply as well as recommendations on how to deal with the requirements. We’ll cover the UDAP/UDAAP aspects of advertising, technical requirements of the deposits and loan regulations that deal with marketing and advertising, and marketing program-specific rules that cover campaigns. We’ll also talk about using data and customer information in marketing, such as privacy rules and regulations. Finally, we’ll delve into the technical aspects of marketing and advertising: using artificial intelligence, algorithms, auto-decisioning, and the use of various media, including social media and digital channels. As the compliance environment becomes more complex, your marketing department must stay on top of the rules and regulations. These sessions will help. Series DetailsMarketing & Advertising Compliance - Part 1April 5, 2024 | 10:00 am - 12:00 pm CDTThis first session will be an in-depth discussion of UDAP/UDAAP requirements, with many examples provided. Plus, what may be considered abusive? How can you stay clear of trouble? Don't miss the forest for the trees!
Marketing & Advertising Compliance - Part 2April 11, 2024 | 10:00 am - 12:00 pm CDTIn this second session, we’ll discuss the requirements and best practices for compliance with Reg. DD requirements and deposit advertising, current and future FDIC official advertising statement requirements, FCRA requirements for prescreening campaigns, TCPA (Telephone Consumer Protection Act) – Do Not Call requirements, plus related Do Not Solicit issues, TSR (Telemarketing Sales Rule) fraud issues, and much more!
Marketing & Advertising Compliance - Part 3April 17, 2024 | 10:00 am - 12:00 pm CDTIn this third session, we’ll focus on Fair Housing Act (FHA) rules – the Equal Housing Lender logo and statement, and fair lending considerations in marketing and advertising: What to be aware of and hot spots such as geographical restrictions/redlining. We’ll also cover how to determine your Reasonably Expected Market Area (REMA), plus much more!
InstructorsCarl Pry is a Certified Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP) who is a Senior Advisor for Treliant LLC in Washington, DC. Through his more than 30-year working career, as well as through his experience as a banking attorney and officer, he has provided a variety of regulatory compliance and financial performance services to financial institutions and other clients throughout the country. |