Tuesday, September 28, 2010

Time: 1:30 pm ET (12:30 pm CT, 11:30 am MT, 10:30 am PT)

Length: 90 minutes

Registration - Session Only: $198.00

Registration - Session Plus CD: $289.00

OVERVIEW

For over a decade Marketing and Communications professionals have been using the Internet to attract and retain customers.   More recently, social networking tools such as LinkedIn, Twitter and Facebook have been adopted by HR professionals to promote their brand and to seek out hard-to-find skilled candidates.  In addition, many organizations have developed proprietary on-line employee communities to enable collaboration and teaming throughout their enterprises.

As Internet capabilities have reshaped how business operates, social media usage is now changing expectations of organizational culture and employee engagement.   The next decade will see social media platforms not only grow as vital selection tools, but as a primary means for employees to be more actively engaged with customers, the market and in their jobs.  Based on current research, this empowerment should result in greater satisfaction and lower turnover.

Drawing upon her unique expertise in social media, human resources, and marketing and her leadership experiences at IBM, Andrea Goldberg, Ph.D., will go beyond the hype and provide a clear understanding of the social media landscape and clarify how social media tools can be used in the area of employee selection and retention.    She will review social media platforms and share case studies on how enterprises are using these tools.  She will not only explore advantages, but also articulate risks associated with using these tools and discuss ways organizations can mitigate such risks. 

The presentation will include an overall perspective on social media and on-line communities.  Topics covered include:

• Twitter,  LinkedIn, Facebook and niche HR and recruiting- focused communities
• On-line employment branding
• Case studies on social media use for employee selection and engagement
• Best practices on HR social media implementation including: 
• Social media guidelines
• Metrics and analytics
• Leadership and change management

Attendees will learn how to better target potential employees, attract candidates and unlock the creativity and insights of their employees.  They will also learn to avoid the pitfalls that some organizations have experienced because they implemented programs without well-thought-out strategies.

INSTRUCTOR PROFILE

Andrea S. Goldberg, Ph.D.,  is an organizational psychologist, social media thought leader and founder and President of Digital Culture Consulting.   She  provides a unique perspective, capitalizing on her consulting experience and her over 25 year career in Human Resources, Market Intelligence and Communications at IBM.  She understands that introducing social media does not supplant traditional processes and that implementation requires appreciation of existing HR functions as well as knowledge of the latest social media tools and their benefits.  Her goal is to enable her clients to understand these tools and techniques so that they can implement them within their organizations and see measurable results.

Contact Info:

Andrea S Goldberg, Ph.D.
Digital Culture Consulting
37 Gordon Avenue
Bedford, NY 10506
914 234 3917 (office) 914 656 3233 (cell)
andreagoldberg@digitalcultureconsulting.com
www.digitalcultureconsulting.com 

* 90-minute webinar (Travel-Free) delivered over the phone and Internet.
* Unlimited listeners per connection - bring the entire department.
* Q&A session with the expert.

This event will be presented live by phone together with a PowerPoint presentation to be viewed on your computer. Internet access is not required for phone-only participants. The PowerPoint slides will be provided shortly before the event. Once you register, you will receive an email which is your receipt and which includes your instructions for dialing in and logging on. You will also receive an email reminder 24 hours before the webinar.

REGISTER

Registration - Session Only: $198.00

Registration - Session Plus CD: $289.00