Major and Planned Gifts 101
Tuesday, May 18th, 2021 - 1:30 pm Central Time Zone
A GrantNewswatch Program
On May 18, we will hold a timely session on attracting major and planned gifts.
How well your organization cultivates your individual donor prospects will help determine what you might expect as regards their annual contributions.
If you are looking for creative ways to further engage your donors while cultivating deeper relationships, this webinar is for you.
In this introductory webinar, you will learn how to pivot into a more strategic and "moves management" approach to harness the potential of all of your donors. We will also focus on planning giving and how to develop a multifaceted approach with all of your development operations.
We will walk from start to finish through the following:
- How to find gold in your database
- Developing a robust major donor and planned giving prospect list
- Instituting a moves management strategy for donor cultivation
- How to create the most impactful touchpoints for your donors
- How to roll out a successful legacy giving program in three simple steps
- Making the most out of peer-to-peer fundraising
This 75 minute seminar includes a Q&A and discussion of strategic problem solving and Development How To’s.
Instructor
Bill Edelstein holds Advanced Degrees in Education and Not-for-Profit Development. His professional work has focused on Global Health, Education and Human Rights not-for-profit donor relations and fundraising. He is an adjunct professor at John Jay College of Criminal Justice.