Engaging Gen X and Millennial Donors 101

 Peer-to-Peer Fudraising and More

Tuesday, April 5, 2022 - 1:00 pm Eastern Time

A GrantNewswatch Program

Click Here to Register for Live Program $79

Click Here to Register for Live Program and Receive Recording $119

Today, your fundraising needs to take on a new, more youthful face to hold the interest of Millenial and Gen X supporters. This is especially true for reaching younger donors who are used to more interactive experiences. This course will provide you with tips & tools for managing successful social media fundraising, crowdfunding, and other events geared toward next generation donors.

Highlights Include:

  • Interactive fundraising strategies to engage the internet generation
  • Peer-to-Peer networking: Fundraising to grow your prospect pool far beyond your existing donor base
  • Turning your staff and supporters into fundraising "ambassadors" for your not-for-profit
  • Designing creative Crowdsourcing campaigns to engage young donors: birthday celebrations, sporting events, and viral Challenges
  • Launching a "Younger Generation Society"

This 75 minute seminar includes a Q&A and discussion of strategic problem solving and Development How To’s.


Bill Edelstein is a consultant specializing in helping not-for-profits develop diversified revenue streams. He holds Advanced Degrees in Education and Not-for-Profit Development. His professional work is focused on Donor Relations and Fundraising. Bill is an adjunct professor at John Jay College of the City University of New York.

Bill Edelstein