"Cause Marketing", the sale of goods and services, is growing as a source of funding for not-for-profits, adding another stream of fundraising along with grants, sponsorships, and direct donations. This course will provide you with the ins & outs of Cause Marketing including tax and legal considerations for both seller and buyers.
Highlights Include:
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Examples of income generating activities
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Becoming an independent seller or partnering with a for-profit seller: How to choose
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The tax implications of Cause Marketing
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Legal considerations for product & service sales
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Getting the most out of Cause Marketing: cultivating new corporate partners, growing corporate and individual giving
This 75 minute seminar includes a Q&A and discussion of strategic problem solving and Development How To’s.
Instructor
Bill Edelstein is a consultant specializing in helping not-for-profits develop diversified revenue streams. He holds Advanced Degrees in Education and Not-for-Profit Development. His professional work is focused on Donor Relations and Fundraising. Bill is an adjunct professor at John Jay College of the City University of New York.
Bill Edelstein DevelopmentConsultant.org
Testimonials
I participated in the P2P webinar which, by the way, was amazing. Thanks for all the information you shared. - Elliot, Adcieo
Thank you Bill!! I enjoyed the presentation, in fact one of the best I have attended in some time. - Wendy, Ferris State University
A great Grant Writing Class 101! - Cheryl, Tulane University
Keep up the great work. Really glad I was able to join today. - Anna, Community Bridges
Thanks so much for an amazing Webinar. So much info there. I’ve already sent my notes to the fundraisers but I am glad they will be getting your recording! - Diana, St. Joseph Center
Thank you for your time and effort teaching this course – I am really enjoying participating with other ‘students’! - Liz, AFTD
GREAT CLASSES! - Karen, Chicago Urban League
I’d like to thank you once again for the great virtual facilitation and training sessions. You were patient, understanding, engaging, and checked in with us on our learning in several ways. I admit that this is a very busy time for me as it is reporting season so I wasn’t able to participate in the homework the way I would have liked. I was so grateful that I felt nothing but understanding from you and was able to learn so much from your sessions! - Clarinda, United Way of Central Minnesota
Thank you Bill. I found the course helpful because you provided a comprehensive overview of all the moving parts with grants management and specific resources to help. - Julia, Wings for Kids