Often times, nonprofits are sitting on a gold mine in major donor prospects who either have yet to be identified, cultivated, or who are the organization’s “low hanging fruit.” How well your organization cultivates your individual donor prospects will help determine what you might expect as regards to upgrading their annual contributions.

If you are looking for strategic ways to further cultivate, steward, and empower your donors while intrinsically deeping relationships, this webinar is for you.

In this introductory webinar, you will learn how to pivot into a more strategic and "moves management" approach to harness the potential of all of your donors. We will also focus on how to segue your major gifts strategy into legacy giving.

We will walk from start to finish through the following:

• How to find gold in your database, prospect research on high net worth individuals, and pinpointing your “low hanging fruit”
• Developing a robust major donor initiative while establishing a planned giving prospect list
• Instituting a moves management strategy for donor cultivation, stewardship, and the “ask"
• How to create and roll out the most impactful live and virtual touchpoints for your donors
• How to segue your major gifts strategy into developing prospects for legacy giving
• Utilizing peer-to-peer fundraising to draw in millennial and younger donors while expanding your major donor prospect pipeline to new constituents and geographies