Individual donors are the lifeblood for a not-for-profit, so cultivating new donor prospects and stewarding existing ones should be at the top of your fundraising agenda, whatever size your budget is. In this course we will provide the tips & tools for successfully solicitting "Major Gifts", large donations from High Net Worth Individuals. And we will show you how to turn major donors into long-term donors by welcoming them into your legacy giving program.
Highlights Include:
- How to find gold in your existing donor database: Prospecting high net worth individuals
- Identifying prospects for planned giving and a Legacy Giving Society
- Setting the stage for the “ask": creating and personalizing "touchpoints" for donor cultivation
- Engaging millennial and younger donors and their extended network of friends and family through peer-to-peer events and other more interactive fundraising activites
This 75 minute seminar includes a Q&A and discussion of strategic problem solving and Development How To’s.
Instructor
Bill Edelstein is a consultant specializing in helping not-for-profits develop diversified revenue streams. He holds Advanced Degrees in Education and Not-for-Profit Development. His professional work is focused on Donor Relations and Fundraising. Bill is an adjunct professor at John Jay College of the City University of New York.
Bill Edelstein DevelopmentConsultant.org