Engaging Gen X and Millennial Donors 101
The Peer to Peer Craze: Fundraising Beyond Your Nonprofit’s Borders
Tuesday, December 21, 2021 - 1:30 pm Central Time Zone
A GrantNewswatch Program
Click Here to register for live program and receive recording $119
Engaging Gen X and Millennial Donors Effectively
Increasingly, nonprofits need to reposition and recalibrate their “tried and true” fundraising strategies to engage a younger generation of supporters. This is especially true for reaching millennial and Gen X donors who are looking for more of an interactive and engaging way to support a cause that they believe in. As we have seen, crowdfunding and social media campaigns have generated much momentum and will continue to grow into the future. Moreover, tapping into a network of ambassadors and utilizing existing opportunities within your community can have a tremendous and successful ripple effect for your fundraising efforts.
This webinar will focus on:
- Boomers vs. Gen X vs. Millennials: Engagement and Strategies For All Three
- Proactively creating dynamic crowdsourcing options for your supporters, both young and older, to raise substantial funds to assist your programs
- Creating models of peer to peer fundraisers in your community that galvanize new and existing donors through sports and cultural activities
- Rolling out an ambassador initiative in three easy steps
- How to Juggle Successful Peer-to-peers opportunities with a tight budget and limited staff
- Developing Peer-to-Peer opportunities to galvanize additional funds, increasing you prospect pool beyond your existing donor base, and cultivating a new, robust prospect pool
- Proactively creating dynamic crowdsourcing options for your supporters, both young and older, to raise substantial funds to assist your programs
- Creating models of peer to peer fundraisers in your community that galvanize new and existing donors through sports and cultural activities
- Rolling out an ambassador initiative in three easy steps
- Establishing an Engaged An Active Younger Generation Society
- Thinking Outside the Box In Mid-2021 and Beyond
This 75 minute seminar includes a Q&A and discussion of strategic problem solving and Development How To’s.
Instructor
Bill Edelstein holds Advanced Degrees in Education and Not-for-Profit Development. His professional work has focused on Global Health, Education and Human Rights not-for-profit donor relations and fundraising. He is an adjunct professor at John Jay College of Criminal Justice.