Learn
how to effectively position your organization and bring your unique
marketing message to life.
The marketplace for your financial services is evolving and changing every day. There are new competitors, new technologies and ever-changing regulations. It can be difficult to create differentiation and attract new customers through all the messages and the noise.
This topic will provide you with fresh and insightful strategies to more effectively position your organization and bring your unique message to life. We will show you how to align your marketing and website strategies.
You will see how to increase engagement with existing customers, attract more customers and separate yourself from the pack. Next, you will learn how to simplify the data and focus specifically on KPIs (Key Performance Indicators) important to driving your success forward.
This Live Webinar Covers These Hot Issues:
Effectively Positioning Your Financial Institution
- Evaluating the Marketplace
- Branding a Unique Positioning to Drive Effective Marketing
- Planning an Aligned Website
- Effectively Telling Your Story
- Website IA, UX and Functional Alignment
- Content Rules of Thumb
- Developing Your Success Measures
- Creating More Effective Engagement Journeys
- Continuing to Improve Your Results
Credit Information (Sponsored by Lorman Education Services)
For Detailed Credit Information page
click here
Only registered attendee will receive continuing education credit.
Faculty
John Vachalek, Webolutions
- Founder and CEO of Webolutions
- 25 years of website and marketing expertise
- Clients include banks, credit unions, investment advisors and CPAs
- Credit Union National Association award winner for website marketing
- Over 2,000 websites created
- Background in finance and accounting
- Past board chair, South Metro Denver Chamber of Commerce – over 1,600 members
- Leader Smart Marketing for Business – over 2,300 members
- Can be contacted at 303-300-2640 or info@webolutions.com
(Not available outside the US)