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How to Best Utilize LinkedIn® as a Strategic HR Professional

Tuesday, April 24, 2018

1:00 - 2:30 pm EST

Length: 1 hour 30 minutes                     Sponsored by Lorman Education Services


Registration - Live Webinar Only: $209.00

Registration - Live Webinar Plus CD Recording: $278.00

 

This exciting information will teach you why LinkedIn® should be a strategic component of your overall HR strategy and business plan.

If you are like most Human Resource professionals out there, you know that LinkedIn® is important but you aren't quite sure if you are using it to your best advantage. Many of us have thrown up our profiles on the site because we know we are supposed to but we rarely, if ever, log in.

And, we certainly aren't leveraging the features of the site like we could or should; either for ourselves personally or for the companies where we work. LinkedIn® has just surpassed 300 million profiles and it is essential you know what others are doing with those profiles and information.

This topic will help you recognize the top strategic ways that HR professionals should be doing on LinkedIn®. We will discuss why these things are important and what the benefits are to engaging in these actions. If you want to stay on top of the incoming generation of new workers and enhance both your own and your company's reputation, you must learn to use the resources available to you.

Our industry can no longer ignore that the future of recruiting, retention, and professional promotion lies in the social media arena, with LinkedIn® being the top professional resource at the moment.

Learning Objectives

  • You will be able to discuss why using LinkedIn® is important for your own professional development.
  • You will be able to explain the benefits that your company can obtain by engaging in a robust presence on LinkedIn®.
  • You will be able to identify which of the action items would be most beneficial for you and your company.
  • You will be able to recognize what candidates on LinkedIn® are using the site to leverage their own careers and why this is a positive check mark when hiring candidates.

This live webinar covers these hot issues

The Evolution of LinkedIn®

  • Where We Were 10 Years Ago
  • What Is Being Done Now

The Strategic Ways to Use LinkedIn®

  • Why These Are the Top Ways You Can Leverage LinkedIn®
  • How Can They Help You and Your Company?

How to Implement Using LinkedIn® Strategically

  • Enhancing Your Personal Profile
  • Benefits to Your Current Employer
  • Benefits to Your Future Career
  • Enhancing Your Company Profile
  • Benefits to Your Company
  • Searching for Potential Employees
  • Retaining Current Employees

Credit Information (Sponsored by Lorman Education Services)

  • SHRM
  • HR Certification Institute

For Detailed Credit Information page click here

Only registered attendee will receive continuing education credit.

Faculty

Sharon Jutila, IEC Group

  • HR Consultant at AmeriBen/IEC Group
  • Attorney and human resources expert with more than fifteen years’ experience providing advice and recommendations to a wide range of businesses
  • Practice emphasizes all aspects of labor and employment law
  • Well-respected trainer and speaker on human resource and employment compliance issues having presented at more than one hundred conferences
  • Wrote several publications and articles related to the areas of management defense employment law
  • J.D. degree, Order of the Coif, University of Oregon School of Law
  • Can be contacted at 360-487-6838 or sjutila@ameriben.com