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Business Plans That Get Results

Friday, March 8th, 2019

10:00 am - 12:00 pm CT

Length: 2 hours                    Sponsored by Bank Webinars

Click Here to register $265.00

Click Here to register and receive CD recording $395.00

Business executives, startup entrepreneurs, and MBA students alike seek a reliable formula for a business plan whether they are writing:

  • an annual business plan forecasting short-term company objectives
  • a feasibility business plan concluding on whether to pursue a course of action
  • a financial business plan addressing fiscal and legal obligations to shareholders
  • a growth business plan analyzing the company’s expansion strategy
  • an operations business plan detailing new production lines
  • a startup business plan requesting funding from investors to support business goals
  • a strategic business plan setting the mission, vision, and objectives of the company

Business Plans That Get Results guides you through the process of composing a business plan for audiences either internal or external to your company.

After identifying various types and purposes of business plans, the speaker moves you through two business plans, one written from a business unit to upper management and the other from the company to an external funding source. He covers language issues in the first draft and during revision to heighten the impact through top-down paragraphing and strong transitions.

Topics Will Include:

  • Identify the similarities and differences of internal and external business plans
  • Relate the SWOT and 5C Analyses to a business plan
  • Determine the 5W/H (who, what, when, where, why, and how) of a situation analysis
  • Work the which of the options that many planners fail to consider
  • Draft the language that blends all elements of the situation analysis
  • Organize the sections of diverse business plans
  • Focus paragraphs with emphatic openings and clear transitions

Who Should Attend?

This webinar provides valuable assistance to managers and development teams that must write annual business plans, feasibility business reports, financial business plans, growth business plans, operations business plans, startup business plans, or strategic business plans.


Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 25,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing.

He has edited major reports for Fortune 500 companies, the US government, and the City of New York. He also writes the popular blog Words on the Line, which offers practical tips for developing writers. Dr. Vassallo has taught internationally, recently as a faculty member of the Beijing International MBA program.