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FTC Compliance Issues for 'Made in the USA' Labeling Requirements
Date: Thursday, March 8, 2018
Sponsored by Lorman Education Services
Make sure you are in compliance with the Federal Trade Commission requirements on 'Made in USA' labeling and avoid costly litigation.
'Made in America,' and variations on this origin theme, are a very popular advertising claim, but such claims often backfire. Class action lawsuits, FTC investigations, and challenges by competitors are becoming an increasingly common and unintended consequence of advertising where your product came from.
In this topic, we will take a look at how and where advertisers make these claims, focusing first on Made in America, but also looking at advertising claims involving other nations, regions and locales. We will provide a comprehensive analysis of the laws and regulations that you should consider as you craft designation of origin messages. We will use case studies to illustrate how and why advertising claims have been challenged.
We will provide guidance on how you can help ensure that you can defend your origin claim, and avoid potentially expensive litigation and liability.
This Live Webinar Covers These Hot Issues:
"Made in America" – a Popular but Risky Advertising Claim
Recommendations for Compliant Designation of Origin Claims
Recent Changes Made by California to Its 'Made in USA' Labeling Standard and Related Issues Involved in Adequately Substantiating Origin Claims for Global and Domestic Traders
Credit Information (Sponsored by Lorman Education Services):
For Detailed Credit Information page click here
Anthony Anscombe, Steptoe & Johnson LLP
(Not available outside the US)