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FTC Compliance Issues for 'Made in the USA' Labeling Requirements

Date: Thursday, March 8, 2018
Time: 1:00 - 2:00 pm EST

Sponsored by Lorman Education Services

Registration - Live Webinar Only: $199.00

Registration - Live Webinar Plus CD Recording: $268.00


Make sure you are in compliance with the Federal Trade Commission requirements on 'Made in USA' labeling and avoid costly litigation.

'Made in America,' and variations on this origin theme, are a very popular advertising claim, but such claims often backfire. Class action lawsuits, FTC investigations, and challenges by competitors are becoming an increasingly common and unintended consequence of advertising where your product came from.

In this topic, we will take a look at how and where advertisers make these claims, focusing first on Made in America, but also looking at advertising claims involving other nations, regions and locales. We will provide a comprehensive analysis of the laws and regulations that you should consider as you craft designation of origin messages. We will use case studies to illustrate how and why advertising claims have been challenged.

We will provide guidance on how you can help ensure that you can defend your origin claim, and avoid potentially expensive litigation and liability.

Learning Objectives:

  • You will be able to define standards that your company should follow in order to make compliant advertising claims.
  • You will be able to identify the laws and regulations that control designation of origin claims.
  • You will be able to recognize the information you need to support a designation of origin claim.
  • You will be able to discuss with your marketing or legal team the risks and opportunities that come with designation of origin advertising.

This Live Webinar Covers These Hot Issues:

"Made in America" – a Popular but Risky Advertising Claim

  • How, Where and Why the Claim Is Made
  • Laws and Regulations Governing "Made in America"
  • Case Studies of Regulatory Action and Litigation Arising out of "Made in America" Advertising

Recommendations for Compliant Designation of Origin Claims

  • Recommendations for Substantiating Origin
  • Recommendations for Making Qualified Claims
  • Other Words to the Wise

Recent Changes Made by California to Its 'Made in USA' Labeling Standard and Related Issues Involved in Adequately Substantiating Origin Claims for Global and Domestic Traders

Credit Information (Sponsored by Lorman Education Services):

  • CLE
  • CPE
  • ISM
  • AIPB

For Detailed Credit Information page click here

Only registered attendee will receive continuing education credit.

Instructor Profile:

Anthony Anscombe, Steptoe & Johnson LLP

  • Partner dually resident between Steptoe & Johnson LLP’s Chicago and San Francisco offices
  • Practice emphasizes all aspects of defending class action matters across the country, with a focus on matters involving consumer fraud, deceptive trade practices, warranty, mass tort and statutory claims
  • Conducts regular seminars and workshops on numerous class action defense, advertising compliance, commercial, food and drug, and retail litigation issues
  • Author of several publications related to the areas of class action defense, food regulation and advertising
  • J.D. degree, University of Virginia School of Law; B.A. degree, cum laude, Yale University
  • Member of numerous professional organizations
  • Can be contacted at or 312-577-1265

(Not available outside the US)