Stay
up-to-date on the various shifting financial regulations that apply
to social media.
The use of social media has exploded in the
past few years. Individuals are using it to communicate with each
other on a daily basis. Businesses, especially banks and other
financial institutions, are searching out ways to use social media
to market to consumers. Yet, because the financial services industry
is so highly regulated, the regulators are scrambling to keep up
with this new marketing avenue.
They have implemented regulations intended
to protect consumers, often imposing board level responsibility for
compliance. In the rush to connect with customers, many financial
institutions may be unaware of existing regulatory guidance on these
issues and hence risk running afoul of the regulators. This topic
helps the people responsible for compliance understand the existing
regulatory framework.
Further, the material explains the
restrictions imposed when dealing with consumers online. Failing to
understand and follow these rules can result in regulatory actions.
This information is critical for financial institutions that market
to consumers online in order to ensure they comply with federal
regulations.
Learning Objectives:
- You will be able to discuss privacy/data security.
- You will be able to identify fraud issues.
- You will be able to recognize FTC guidance.
- You will be able to describe FFIEC regulated banks and
institutions.
This Live Webinar Covers These Hot Issues:
FFIEC Regulated Banks and Institutions
- Deposits and Loans
- Electronic Payments
- Credit Reports
- Third-Party Service Providers
SEC/FINRA Regulated Institutions
- Supervision
- Advertising
- Recordkeeping
FTC/CSFB Guidance – Applies to Consumer Oriented
Financial Service Companies
- Endorsements
- Online Advertising
- Behavioral Tracking
Other Considerations
- Fraud Issues
- Privacy/Data Security
Practical Guidance
- Policies and Procedures Needed to Address Unique Issues,
Such as the Risks of Online Posts, Edits, Replies and
Retention
- Managing Vendors Who May Host, Manage Content or
Otherwise Be Involved in the Process
- Employee Training, and Drawing the Line Between Personal
and Professional Social Media Use
- Oversight Controls and Reporting
- Specific Laws and Regulations That Come Into Play With
Social Media Activities
Credit Information (Sponsored by Lorman Education Services)
For Detailed Credit Information page
click here
Only registered attendee will receive continuing education credit.
Faculty
Kevin C. Taylor
- Partner at Zukerman Gore Brandeis & Crossman, LLP
- Focuses his practice on complex outsourcing, technology,
commercial and intellectual property transactions
- Handles the negotiation of technology and corporate
transactions involving software, computer systems,
outsourcing, e-commerce, patent licenses, intellectual
property, content distribution and computer hardware
- Litigates information technology and intellectual
property issues in federal and state courts, and appeals,
including litigation of software, outsourcing, electronic
component industry, copyright and trademark infringement,
and general commercial claims
- Has represented financial institutions in all segments
of the industry throughout his career
- Frequent speaker and writer on issues concerning
information technology, data security and outsourcing,
including appearances on Bloomberg television and the Wall
Street Journal
- Author of FinTech Law, a treatise on the use of
technology in the financial services industry, published by
BNA
- Can be contacted at LinkedIn® at
http://www.linkedin.com/pub/kevin-taylor/1/6a7/41b
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