Join us for your comprehensive guide to designing a successful Facebook® strategy from start to finish.
Many nonprofits who are utilizing Facebook® to market campaigns often do not understand how to catch their target audience’s attention in a way that will engage their audience, to like, comment, participate in polls, watch videos from beginning to end. They also do not understand how to take that engaged audience and motivate them into action – participating in the nonprofits campaign, thus propelling their nonprofit forward for continued success.
This information helps those responsible for a nonprofit’s social media, in this case Facebook®, to understand how to establish a game plan, how to create and establish a working playbook, understanding the process required for establishing a successful strategy, and making adjustments accordingly for future repeatable successful campaigns.
Failing to support one’s nonprofit’s mission and misjudging when and how much funds are spent on ads is one of the most common errors in nonprofit social media strategies; this leads to lost funds and missed opportunities for funding elsewhere. This information is designed to teach successful Facebook® strategies from start to finish.
Learning Objectives:
- You will be able to define what a successful nonprofit campaign looks like.
- You will be able to describe your objective to hosting a nonprofit event.
- You will be able to discuss target audiences, budgets and resource management including leveraging social media.
- You will be able to explain how to plan, execute and repeat successful nonprofit campaigns.
Pre-Game
• Who Is Our Target Audience
• How Do We Set Our Budget
• Putting the Mission/Brand Front and Center
The Playbook
• How to Create and Gain Attention
• Enlisting the Help of Others
• Identifying and Gathering Resources: i.g., Leveraging Social Media
• What's in It for You
Post-Game Wrap up
• Summary of Events and Review
• Successes and Failures
• Adjustments
• Moving Forward: Onto the Next Game
Credit Information (Sponsored by Lorman Education Services):
- CPE
- NASBA
For Detailed Credit Information page
click here
Only registered attendee will receive continuing education credit.
Faculty
Katie Miller, Liberty Family Outreach
- Program coordinator, Liberty Family Outreach
- Practice emphasizes all aspects of community outreach, fundraising, volunteer coordination and social media
- Conducts regular seminars and workshops on numerous on community outreach, volunteer mobilization, corporate volunteerism, and hunger awareness
- 2013 recipient of The Michigan Food Bank Council Beacon of Light Award
- Can be contacted at 586-944-9152, Katiesmiller123@gmail.com, kmiller@warrensummerfest.com or on Twitter® @KatieSMiller
(Not available outside the US)