This message is sent to you by AccountingNewswatch

Cash is King: Effective Cash Flow Management

Date: Wednesday, February 7, 2018
Time: 1:00 - 2:40 pm EST

Sponsored by Lorman Education Services

Registration - Live Webinar Only: $219.00

Registration - Live Webinar Plus CD Recording: $288.00


Understanding and managing the cash flow in your business is critical to your success. Learn how to improve cash flow management, even in a weak economy.

A balance sheet is often described as a snapshot of your financial situation at a single point in time (think of it as the balance in your personal checking account). An income statement summarizes revenue, expenses and net income for the entire year or other period of time.

Both of these financial statements are important tools to measure the success of your business but do little to tell you where the cash actually went. Understanding and managing the cash flow in your business is critical to your success. You will learn more about how cash truly moves through your business, how to prepare a cash flow budget and identify ways to put your working capital to work.

Learning Objectives:

  • You will be able to discuss the differences between net income, tax income and cash flow.
  • You will be able to review the importance of timing.
  • You will be able to identify key indicator ratios.
  • You will be able to explain investing and financing cash flows.

This Live Webinar Covers These Hot Issues:


  • Net Income and Tax Income, and Cash Flow
  • Tools to Manage Cash Flow

Cash Flow Financial Statement – What Is It?

  • Compare Income Financial Statements to Operating Cash Flow
  • Investing Cash Flows
  • Financing Cash Flows

Cash Flow Budget – How to Prepare

  • Gathering Historical Data
  • Key Indicator Ratios
  • Case Study – Applying Concepts

How to Use Cash Flow Budget for Improved Results

  • What Are Valid Assumptions?
  • How Can You Improve Working Capital?
  • Use Fixed Assets as a Profit Center
  • Keys to Increasing Shareholder Value

Credit Information (Sponsored by Lorman Education Services):

  • CLE
  • CPE
  • AIPB

For Detailed Credit Information page click here

Only registered attendee will receive continuing education credit.

Instructor Profile:

Theran J. Welsh, CPA, SVA Certified Public Accountants

  • Principal with SVA Certified Public Accountants, S.C. and leads the Construction Services Group
  • Certified public accountant advising construction clients to help them better understand their cost structure, with a specific focus on improving profitability
  • Assists clients in developing cash flow projections, analyzing overhead recovery methods, recommending tax structure, identifying areas of tax exposure, and determining specific opportunities for tax savings
  • Past president of the associate members of Associated General Contractors (AGC) of Wisconsin and a frequent writer on industry issues for local and national industry publications
  • Graduate, University of Wisconsin-Madison
  • Can be contacted at 608-826-2039 or

(Not available outside the US)