This webinar looks at the changing role of controllers in the current turbulent business world. It bends the arch away from accounting recording and reporting of the past and looks to the future and the creating of relationships, strategic partnerships and effective leadership.
The major focus will be on the qualities of an effective controller:
- Analysis of information
- Ability to communicate
- Company & industry knowledge
- Leadership skills
- Ability to provide cost effective services
- Technical knowledge
- Strategic Partnerships
- Customer Focus
- Control of Costs & Cash
Learning Objectives:
- Controller's expanded role in turbulent times
- Leadership tools & techniques
- How to become a trusted partner and an un-trusting official at the same time
- How to obsessively focus on customers, cost and cash as key success factors
- How to manage and control the cash to cash cycle
- How to run the company with, and not by the numbers
- How to provide preferred financial information
- Key ratios and trends
- Use of rolling forecasts vs. traditional budgeting
- Essential elements of internal controls
Why Should You Attend:
The turbulent ever changing technology driven world of business requires changing and evolving roles for controllers. The focus is currently more on the soft side of business, rather than accounting and reporting. It is more about people pleasing, than pencil pushing.
Studies have shown that controllers who want to rise in the ranks to CFO must learn to put down their pencils and master the soft skills. Controllers must become Strategic Partners, Value Adding Decision Makers, Providers of Solutions and Managers of Change Interpretation of financial information, new trends like rolling forecasts, data security, diverse roles of controllers.
It is more a matter of running the company with the numbers, rather than by the numbers.
Topics Covered
- Diverse Roles of Corporate Controllers
- Characteristics of Controller vs. CFO vs Treasurer
- Core Roles & Responsibilities: Build Your Organization Plan & Promote It
- Core Competencies of Successful Controller: What brought you here won't keep you here
- Communications Tools
- Strategic Partnering vs Controlling
- Dashboard Reporting
- Dealing with Auditors
Instructor
Carl Young is the owner of Carl Young Consulting, where he works as a turn-around consultant and business coach. Mr. Young is the former Chief Accountant and CFO of a $275M high growth technology company.
Mr. Young has published numerous books on finance and accounting, including Finance and Accounting Made Simple and Rules and Tools for Thriving in Chaotic Times. Mr. Young earned his MBA in Accounting & Taxation.