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Zero Based Budgeting - A Proven Approach to Cost Management

Date: Tuesday, December 12, 2017
Time: 1:00 - 2:30 pm EST

Sponsored by Lorman Education Services

Registration - Live Webinar Only: $199.00

Registration - Live Webinar Plus CD Recording: $268.00


Gain a better understanding of Zero Based Budgeting (ZBB), and find out if it is the right fit for your company.

Many businesses today are facing increasingly challenging competitive environments and are suffering from uncompetitive or unresponsive cost structures that no longer respond to traditional cost management techniques.

These companies are increasingly turning to Zero Based Budgeting to better manage costs and to unlock the ownership culture required to succeed. This topic will provide you with a rich understanding of ZBB, a proven cost and culture changing tool, explain how ZBB unlocks value within an organization, and describe what is required to successfully implement ZBB in your organization.

Learning Objectives:

  • You will be able to define what ZBB is and how it differs from traditional cost management approaches.
  • You will be able to recognize opportunities to deploy ZBB.
  • You will be able to discuss the key challenges in implementing ZBB and how to mitigate them.
  • You will be able to explain how ZBB unlocks value in an organization.

This Live Webinar Covers These Hot Issues:

What Is Zero Based Budgeting (ZBB)?

  • ZBB vs. Traditional Cost Management
  • Results Track Record
  • Debunking the Myths

How Does ZBB Unlock Value?

  • ZBB Tools and Enablers
  • Performance Management
  • Organizational Engagement and Ownership Culture

What Are the Challenges of Successfully Implementing ZBB?

  • Lessons Learned From Past Implementations
  • Tuning the Dials for Your Organization

Credit Information (Sponsored by Lorman Education Services):

  • CPE
  • ISM
  • AIPB

For Detailed Credit Information page click here

Only registered attendee will receive continuing education credit.


David Feierstein, David Feierstein - Independent Consultant

  • Joined NCR Corporation in February 2016 leading the newly formed Transformation Office and Zero-Based Budgeting initiative
  • August 2013 to January 2016 David was the Global Head of Zero Based Budgeting, CAPEX and Working Capital at Kraft Heinz and was instrumental in the Kraft integration and Heinz transformation delivering over $550 million in SG&A cost savings during his tenure
  • July 2011 to August 2013 David worked at Goldman Sachs Capital Partners, the private equity arm of Goldman Sachs and from July 2007 to July 2011 at J.P. Morgan’s Investment Bank in the Mergers & Acquisitions and Natural Resources groups
  • David continues to serve as an advisor to multiple companies including those owned by large private equity funds on the topic of Zero-Based Budgeting. David currently lives in New York City

Jesse Yao, Jesse Yao - Independent Consultant

  • Joined Heinz in 2013 shortly after the company was taken private by 3G Capital and Berkshire Hathaway
  • While at Heinz and subsequently KraftHeinz, Mr. Yao was intricately involved in the transformation of Heinz into KraftHeinz

(Not available outside the US)