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You Bought It, So Why Don’t They Use It? Technology & The Consumer

Tuesday, October 2nd, 2018

10:00 am - 11:30 am CT

Length: 1 hr 30 min                    Sponsored by Bank Webinars

Click Here to register $265.00

Click Here to register and receive CD recording $395.00

Community financial institutions have spent considerable resources on technology to enhance the customer and member experience. From online banking and bill pay systems, to eStatements and mobile banking, the assumption would be that more access equals more convenience.

As a result, more people should be using these services. In reality, for many services, such as bill pay and eStatements, utilization still isn’t where we would like it to be. You bought it, so why don’t they use it? During this session we will explore barriers to onboarding these services, and we will learn some key action items related to increasing consumer utilization of technology within your institution.

Topics Will Include:

  • Overcoming barriers to onboarding eBanking services
  • Strategies to increase consumer utilization of technology
  • Leveraging technology to enhance the customer or member experience and retention

Who Should Attend?

Marketing Executives, CTOs and CEOs.

Instructor

David Carlson, Senior Vice President with Haberfeld Associates, has worked with clients for more than 12 years to implement and sustain system activities that allows them to see significant growth. He leads consulting meetings with Haberfeld client executive teams, helping them identify opportunities for increased growth and profitability.

David also presents at many bank-wide rallies and training meetings on topics such as new customer acquisition strategies, sales and marketing initiatives, revenue enhancement, strategic planning and team development. David holds a Bachelor of Science degree in Business from the University of Nebraska.