Over a 22-yr period, Suzette (Suzie) Jones, CFP® helped launch and build an Investment Division for a major regional financial institution resulting in assets in excess of $11B and revenues exceeding $25M. She understands the strategic and competitive advantage these non-traditional products can provide an organization - both on the lending and depository side. Her experience gives her a unique prospective and ability to provide business development officers with the insights and tools they need to successfully sell non-traditional bank products.