Advertising is a unique situation for most banks. Marketing personnel aren't always experts with the technical advertising requirements established within the various regulations. And, those responsible for regulatory compliance aren't often included the process until after an advertisement has been published.
This webinar will focus on the advertising requirements outlined in the regulations noted below. It will also address how advertisements can cross the line between “luring” someone and not deceiving them (UDAAP). Learn what you can say, what you can't say, when to say it, etc. Several examples of real world advertising errors will also be included.
The webinar will also focus on recognizing the key compliance production elements and compliance controls with respect to an advertisement from creation to publication. The webinar will help keep the rules straight and will provide useful checklists and other compliance tools to make your job easier, whether you're a compliance professional, an auditor, or a marketing department ad designer.
Topics Will Include:
- FDIC signage and advertising rules
- The Fair Housing Act
- Deposit Insurance
- Truth in Lending
- Truth in Savings
- Sample Rate Sheet
- Non-Deposit Investments
- Lobby Disclosures
- Web Sites
- UDAAP
**Lotteries and sweepstakes will not be covered.
Who Should Attend?
This webinar is for anyone responsible for either producing or reviewing advertisements for compliance.
Instructor
David Dickinson's banking career began as a field examiner for the FDIC in 1990. He later became a Loan Officer for a 110-million dollar bank. In 1993, he established Banker's Compliance Consulting. Along with his amazingly talented Team, he has written numerous compliance articles for prestigious banking publications and has developed compliance seminars that Banker's Compliance Consulting produces.
He is an expert in compliance regulations. He is also a motivational speaker and innovative educator. His quick wit and sense of humor transforms the usually tiring topic of compliance into an enjoyable educational experience. David is on the faculty of the Center for Financial Training, the American Bankers Association National Compliance Schools and is a frequent speaker at the ABA's Regulatory Compliance Conference. David is also a trainer for hundreds of webinars and is a Certified Regulatory Compliance Manager (CRCM). The American Bankers Association honored David with their Distinguished Service Award in 2016.
David and his wife Karen have 3 adult children (none of whom live at home!) & 3 cats (which Dave is allergic to). They live on a lake in Nebraska and when possible, Dave can be found fishing or in the water. David plays the guitar & piano and enjoys singing with Karen. Together they lead worship at their church.